Tuesday, April 27th, 2010

I Would Do Any Thing For Promotions, But I Won't Do That

Throughout the years, I've seen it all at Wrigley Field. I've seen Barney the Dinosaur sing "Take Me Out to the Ballgame," during the seventh inning stretch. I've even seen Fergie sing it, too. Not the member of the Black Eyed Peas, the Duchess of York. I've seen The American Girl Dolls throw out the first pitch. I've even been near the idiot called Ronnie "Woo Woo" Wickers. Like I said, I've seen hundreds of promotional gimmicks take place at Cubs game. Mr. Wickers isn't an official mascot. He's just a local loon who somehow gets into the park every day. But the latest gimmick is downright lame. Yes, I am talking about the BP Crosstown Cup.

I've worked in marketing and promotions since college, so I understand why teams look for unique opportunities to fill the park. A team's base will always show regardless of record and weather. Interesting promotions attract fringe fans that aren't necessarily a part of the main demographic.

So, I am confused why the Cubs and White Sox need a traveling trophy to pass each season. They've played each other in interleague play since 1997. We now have well over one full decade of games that counted between these two teams. Without any single promotion, I guarantee the teams can fill their respective parks. Yet, I'm curious who thought this was a good idea.

Starting this season, the two teams will battle for the BP Crosstown Cup. First of all, it's a horrible name. Secondly, it's just a lame idea. All that is really happening is that BP is throwing some sponsorship dollars toward the teams. Even the rules are silly. The team that wins the series claims the cup. Unfortunately, the teams play six games against each other. In the event of a 3-3 split, the team that wins the last game wins the cup. Weak boys. Weak.

Now I don't intend to come across as a hypocrite. I've said it before, but any dollars that can come to the team is good. More money means better players, and better players means a better chance of winning. Yes, I want that, just come up with an idea that isn't amateur. I'm fine with the Toyota sign. This is Major League Baseball in one of the largest cities in the country. We shouldn't tolerate ideas that belong in small college towns.

And I almost forgot. The trophy wasn't finished in time for the press conference on Monday. Thanks, we don't even know what the silly thing looks like.

Point to you! I totally agree.
Sarah G.   Tuesday, April 27, 2010
Well thanks.
Bill Pearch   Tuesday, April 27, 2010
I agree, Bill. This is a lame brain idea....especially the part about a possible tie.
!   Tuesday, April 27, 2010
I just wonder when management will realize this. Overall, the response has been negative.
Bill Pearch   Tuesday, April 27, 2010
Someone obviously thinks small or feels desperate. Even being as little of a fan of the sport as I am (no offense) I don't see the importance. Obviously it isn't important to the dedicated fans like you and doesn't do anything to entice people like me who don't really get into the sport. So...who is the target audience?
LGrant   Tuesday, April 27, 2010
I'm not sure. Bragging rights can be more powerful than a 3 foot trophy.
Bill Pearch   Tuesday, April 27, 2010
This idea sounds like it originated on Madison Avenue and not Main Street, USA. Not even in Chapel Hill would some thing like this be done. As poor as the Cubs and Sox compared to the rest of their leagues it may not be a bad idea. I can't see the Yankees and Mets doing some thing like, but the Sox and Cubs,yes.
BeanCounter37   Wednesday, April 28, 2010
Bean, why do you see the Cubs/Sox doing this and not the Mets/Yankees? I think it's a bad idea for both sets of rivals.
Bill Pearch   Wednesday, April 28, 2010
I'm confused with how the Toyota sign is ok but the BP Crosstown Cup is bad. yeah the series doesn't need marketing to draw crowds but it's free money just like the Toyota sign.

That Meatloaf song cracks me up. I love how he's so emphatic about not doing "that".
Dave Rock   Wednesday, April 28, 2010
The Toyota sign is just a sign. It's advertising. No different than the old Torco sign that sat atop a rooftop on Sheffield for decades. The Cup is forced. It will be awarded at the end of the sixth game each season.
Bill Pearch   Wednesday, April 28, 2010
Do you think that this was the "that", that meatloaf refers to?
Moore Crazies   Thursday, April 29, 2010
The Ricketts family are figuratively raping Cubs fans on a whole new level.
Dave Rock   Thursday, April 29, 2010
I don't think the Ricketts family is doing that. I think they need to reconsider what's a good idea and what's not.

And yes, I am sure this is the "that" Meatloaf was singing about.
Bill Pearch   Thursday, April 29, 2010
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